This is an important commentary that we should all be discussing.
From: 3CUPS [mailto:3cups2@reply.bronto.com]Sent: Friday, March 27, 2009 8:23 AM
Subject: Food Inc... 3CUPS Wine Series... Galician Sunday Supper[Photo]
March 27, 2009 - 3CUPS.netFood Inc... 3CUPS Wine Series... Galician Sunday SupperI have been in the food business since 1978 and my mantra has been, "cheap, faceless, factory made food is not a good way to go, in fact it's the devil."A documentary film called Food, Inc. talks about just this subject. Click Here or see the trailer below since the movie won’t be out until June or July. This film has the potential to educate the American public about our food in a way similar to what Al Gore's movie, “An Inconvenient Truth” did for our understanding of global warming.In our current economy, the focus on cutting costs and buying cheap food is once again in fashion. Everywhere I look cheap food is being championed as a solution. Americans vote with their wallets and what we choose today will determine what survives for the next generation of eaters.Buying more for less is not a good strategy when it comes to our food, and it's also not sustainable in more ways than one. Anyone who cooks knows to get more food for less money you dilute flavor by using cheap ingredients and adding water. Less flavor equals increased portion size… think Bud Light. And in America's food factories where time is money, they also take short cuts and use "better living through modern chemistry" to concoct the processed foods Americans buy by the cartload.In this country we produce more than double the calories we need to be nourished but so many of these foods are processed factory foods. One solution I haven’t heard mentioned very much is to eat less, but choose really good food instead of cheap factory foods. By selecting mostly ‘real foods’, the kind which grow outside and you know where it comes from, you’ll be more satisfied with the flavor, enjoy better health and help support the future of small farms and artisan producers.3CUPS and the farmers' market are two good places to start.Lex Alexander
Friday, March 27, 2009
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