I am struck by how confusing food shopping is becoming as food stores compete on so many different levels. At Lowes, one finds on the their weekly flyer, six separate angles on this:
+"Better Valu"
+"Price Drop"
+"Online Offers"
+"New Low Price"
+"Our Brand"
+"Double Coupons Everyday"
It makes the food shopping list as much that as a checklist of buttons to push and benefits to find.
Saturday, February 20, 2010
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