I keep reading that supermarkets design their stores to draw us into the center where one finds the food that is the most processed and worst, generally, for us.
As I think about my own shopping, I don't find this to be the case. My natural entry into most supermarkets and food stores here is to the right - which is where we seem directed to go - and that is usually the fresh produce section. In order to get to the middle you have to divert from a circle around the store picking up good basics and winding up with even good frozen basics near the end of the circle.
How do people get drawn to the center?
Friday, March 5, 2010
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