Friday, March 5, 2010

Drawn to the center

I keep reading that supermarkets design their stores to draw us into the center where one finds the food that is the most processed and worst, generally, for us.

As I think about my own shopping, I don't find this to be the case. My natural entry into most supermarkets and food stores here is to the right - which is where we seem directed to go - and that is usually the fresh produce section. In order to get to the middle you have to divert from a circle around the store picking up good basics and winding up with even good frozen basics near the end of the circle.

How do people get drawn to the center?

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