Boxed wine

In France, boxed wine - called bottle-in-a-box there - is doing relatively well, but still not taking off. I don't understand. For everyday consumption of wine, it makes perfect sense to me.
The reason I post this is that I got a flyer in the mail today from Total Wines and I cannot even find a single box of wine mentioned anywhere. In the past, they have had an eighth of a page of boxed wines, or something like that. And while you have to walk to the back of the store, they do sell the stuff.
Why has this technology not caught on in the marketplace?