"A Shoppers’ Rebellion at Whole Foods" - Prescriptions Blog - NYTimes.com

It's interesting to see the ineffectiveness of new media in reaching more of the Whole Foods shopper market. I would have expected a much higher knowledge level; whether more would follow a boycott is another mater, but I am surprised that so many cusotmers seem to be unaware of the controversy after two weeks of fairly widespread and frequent mention. What does that say our evolving ability to communicate about food and non-food subjects?