This fellow was on NBC's Today Show talking about menus.....
Identifying items as heart healthy does not work; patrons don't think it will taste very good.
The upper right of any menu - either one you hold or one you see on the wall - is the most important space that will sell the most.
Never put dollar signs next to menu prices. It makes them seem more expensive.
Descriptions of food are really important.
Consult websites in advance, learn who the chef is, ask the waitstaff. What are they good at doing.
Search for recipes to use at home by combining the word recipes with any famous name of your choosing, especially pop stars like Miley CYRUS, the example he used.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment